Bertrandt US

Automotive Sr. Digital Insights Analyst – Connected Retail

US-VA-Herndon
1 week ago
ID
2017-1418
# of Openings
1
Category
Marketing

Overview

Bertrandt - your trustworthy engineering partner

 

Looking for a career, not just a job? Want to join a dynamic team working for an international industry leader? Enjoy an energetic work atmosphere? Bertrandt US may be just what you have been looking for! The Bertrandt Group has been providing development solutions for the international automotive and aviation industries in Europe, China and the USA for more than 40 years. A total of around 13,000 employees at 53 locations guarantee extensive know-how, sustainable project solutions and a high level of customer orientation. Its main customers include the major manufacturers and numerous system suppliers.

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The Sr. Digital Insights Analyst will work across the Connected Retail and Digital department business owners to perform regular and ad-hoc performance analysis, bring forth insights, and develop ongoing optimization and testing recommendations. Responsibilities will include turning digital performance data into actionable insights, creating ongoing A/B and multivariate testing programs, defining success metrics for new digital initiatives, providing tagging and analytics system requirements to the Digital Platform Product Lead for implementation, and managing prioritization of vendor analytics resources. The role is critical to understanding the digital customer journey and identifying opportunities to convert demand into sales and ownership.

Responsibilities

  • Strategically incorporate analytics and data-driven decision making across the Connected Retail and Digital Experience team
  • Conduct in-depth performance analysis and insights across digital platforms
  • Communicate performance to key stakeholders through presentations, reports, and written form
  • Hold stakeholder interviews, outline business questions, and identify clear strategic goals/KPIs for each digital project prior to and after launch
  • Create clear testing processes and perform formal ongoing A/B and multivariate tests P
  • roduce and distribute regular weekly and monthly reports to assess the current state of each digital platform, provide early detection of issues, and identify optimization opportunities
  • Partner with Marketing Insights Manager to incorporate digital media campaign tracking and translate media performance data into actionable recommendations Manage analytics backlog & define priorities, with a key focus on platform KPIs and measuring platform effectiveness
  • Provide ongoing direction, coordination, and prioritization of digital agency analytics resources Implement, assess, and report on qualitative site survey data and user experience testing in conjunction with agency partners
  • Establish measurement and attribution standards for non-traditional digital channels (e.g. phone, chat, social media, ratings and reviews, saved configuration, saved inventory, etc.)
  • Build self-service reporting views and training plans for internal and cross-departmental stakeholders
  • Define tagging and analytics system requirements to the Digital Platform Product Lead for implementation
  • Liaise with Digital Platform Product Lead and analytics agency to implement Adobe Analytics across brand, dealer group, and dealer website platforms
  • Collaborate with the Digital Platform Product Lead and Strategic Program Liaison to incorporate digital performance data into the Data Lake
  • Establish formal mobile analytics structure and reporting across all platforms
  • Understand and incorporate industry and competitive benchmarking analysis when available
  • Build good relationships with team members, ensuring a high level of team morale
  • Effectively communicate issues, risks and dependencies with project stakeholders, escalating where appropriate Help identify and eliminate any internal roadblocks that impede analysis Identify opportunities for data/reporting automation and self-service

Qualifications

  • 7-10 years professional experience in digital analytics, reporting, and multivariate testing, preferably within the automotive, retail, or eCommerce space
  • 3-5 years professional experience in digital channel attribution analysis Experience implementing and utilizing enterprise analytical dashboards and software including Adobe Analytics and Tableau
  • Demonstrated experience aggregating disparate data sets and creating actionable insights
  • Comprehensive understanding of the latest developments and technologies in the retail digital marketing environment (retail websites, digital marketing, search marketing, prospect/audience targeting, lead acquisition, mobile, social media, etc.)
  • Strong writing skills with a proficiency in executive summation, business requirement documentation, and action plan development
  • Knowledge and practice of core principals of Agile methodology and Agile development Familiarity and experience using tools such as Jira and Confluence for user stories, agile development, backlog grooming, and prioritization Experience working in or directly with an agency/vendor analytics team Knowledge of automotive sales and marketing environment
  • Knowledge of the design and development of web sites, applications and mobile apps Well organized, able to multi-task, able to prioritize with minimal direction
  • Ability and willingness to quickly shift focus depending on changing priorities Able to perform in a fast paced environment where ad-hoc requests and issues need to be addressed quickly Interpersonal, communication, presentation and written skills Able to collaborate with agency and internal teams

 

Benefits:

 

  • Complete and comprehensive benefits package including Med/Dent/Vision
  • Employer paid STD/LTD/Life
  • 401k Retirement program
  • Generous paid vacation/sick/holidays
  • Creativity encouraged in a fun, friendly work environment

 

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